Named in honor of Philo T. Farnsworth, Philonet is designed for the Introduction to Electronic Media Course in the Broadcast and Electronic Communication Arts Department at San Francisco State University. In the game, students take on the roles of program producers, broadcast networks, and cable television networks in a writing-intensive on-line competition for the audience. Philonet is a case study of the development of an interactive gaming tool to facilitate the Introduction to Broadcast and Electronic Communication Arts Course.